Dr. Jason Jared is a natural troubleshooter and innovator, focused on changing the way physical medicine is approached in today’s competitive sports and recreational fitness industries. Over his years in practice, he repeatedly saw the same treatment gaps in traditional physical medicine. His groundbreaking approach to correcting root causes of dysfunctional movement patterns and pain using the TRIFACTIVE Method™ has made it possible to integrate three essential therapies to achieve consistently superior results in a much shorter timeframe than traditional physical therapy or chiropractic care, as well as improved movement efficiency and accelerated performance for his athletic clients.
Dr. Jared has always worked with endurance athletes in his practice and began supporting triathletes as sponsor of the Element Multisport Triathlon Club in 2008. Now, as an Elite Sponsor for the Chicago Triathlon Club, he is a trusted advisor to more than 400 members, helping them achieve their best results by reducing injury risk and improving performance. In his role as Clinic Director at TRIFACTIVE®, you will see him performing client care, overseeing treatment, supporting the staff with ongoing TRIFACTIVE Method™ protocol development, as well as creating staff training content.
Dr. Jared’s twelve year career in Sports Chiropractic medicine began with his work as a rehabilitation specialist in a Chicago clinic prior to attending Palmer College of Chiropractic, where he earned his Doctor of Chiropractic (DC) degree. He was a leading member of the Palmer Sports Council, was chosen to treat runners at the annual Bix 7 road race, and was awarded a coveted, two-year internship in the Department of Chiropractic Rehabilitation. In 2007 his opened his first TRIFACTIVE® clinic (formerly known as ProACTIVE) with the goal of helping active people to do what they love pain free.
In addition to his work in the triathlon and running communities, Dr. Jared's TRIFACTIVE® sponsors the BFF Racing Team—a Chicago-based all-female cycling team—and he delivers a variety of injury prevention and sports performance workshops for teams, clubs, and corporations throughout the Chicagoland. Committed to continual education in his field, he has completed more than 100 hours of certified continuing education in sports chiropractic and rehabilitation.
Dr. Jared lives in the North Center neighborhood of Chicago with his wife and business partner Shauna and their retired racing greyhound rescue Max. When he is not out serving Chicago’s fitness-minded community, you can find him cycling, running, playing tennis, or enjoying some beach volleyball on the lakefront. His passion for living is further reflected in his love for travel, food, wine, craft beer, bourbon, and great conversation.
Q. What prompted you to look beyond traditional chiropractic medicine to find better, more effective ways to treat sports injuries and pain, resulting in the TRIFACTIVE Method™?
When I first went into private practice, I was running a chiropractic clinic that focused on rehabilitation. The more clients I saw and the more I learned about different soft tissue techniques and modalities for rehabilitation, the more I found myself dissatisfied with the results that others in my field deemed acceptable. So I started trying new things and integrations—at first on myself and agreeable staff—measuring the results, recalculating and recalibrating, and then measuring again.
Over time, as I combined therapies and did more than the average chiropractor would do—methodically finding out what gave faster and longer lasting results—I began to realize that was I essentially creating a new, integrative category under chiropractic. To clarify, I and other Doctors of Chiropractic are free to do all the things that I’m doing. I’m licensed and trained to do these additional therapies, it’s just that the vast majority of chiropractors do not.
The chiropractors that do rehabilitation work are generally just following typical rehab protocols, such as physical therapists do. And when chiropractors venture into soft tissue work, they usually either, one: just use massage therapists to do general muscle work, without having that therapist do anything specific; or two: the chiropractors may administer special muscle techniques, but they only follow very limited protocols for those techniques. I’ve combined and sequenced any number of techniques and modalities and put them into protocols that we at TRIFACTIVE® have found to measurably and repeatedly work the best. The goal is always to provide the client with a faster and permanent solution to their issue.
Q. What led you to a career in physical medicine?
I’ve always been an empathetic person. And, growing up in Moline, Illinois, we had a family friend who was a chiropractor and treated me when I was young. So I was exposed to the field at an early age. Then, in my undergraduate studies at Northern Illinois University, I minored in Sports Medicine—which I really enjoyed—and not long after graduating I realized I wanted to pursue physical medicine as a career.
Later, through my internship in the Palmer College of Chiropractic’s Physical Rehabilitation department, I had the opportunity to help others understand the rehabilitation side of the care we were giving. Paired with that, my work with the Palmer Sports Council focused on real-time athletic events and races—where I would see people before and after their performance to prevent and treat injuries. Both of those experiences were ones I was naturally drawn to, and the potential I saw for positive impact solidified my commitment to helping others through physical medicine.
Q. When did you realize that you were creating a new approach to treating sports injuries and pain—that you were uncovering something unique and valuable?
As I said, at first I was figuring out things on myself when I was feeling a particular pain or issue. I’m a rather active person and I would intentionally let a physical problem exacerbate so that myself and my staff could use me as a test case. I was also constantly picking up and testing out additional techniques or bits and pieces learned through continuing education and studying what other providers were reporting to be useful in obtaining better results. And, I had been through treatment from traditional chiropractors in the past. I’d been through treatment from physical therapists, too, for various issues. So I was aware of the differences between approaches and their common timetables for results.
But, we didn’t realize I was hitting on something really exciting until my TRIFACTIVE® staff and I—after integrating our successes into our clinical work—started to see the length of our treatment plans for clients decreasing. Substantially. The case results were better, clients were preforming better at their chosen activities, people were becoming more in sync with their bodies, and—especially encouraging—they were breaking personal records at races after having completed treatment with us. We’ve had many clients that had an injury that was preventing them from, for example, doing any running. They could not even run when they came to us. Not only did those clients get back to running, they ran so well after our care that they broke their personal best.
Q. Were you well versed in the world of chiropractic before you become dissatisfied with its completeness and results in the typical clinical setting?
Yes. I’ve worked in several chiropractic clinics over the years. I had the opportunity to see where their patients would commonly progress and where they wouldn’t progress, what conditions were helped pretty quickly, and which didn’t seem to improve by just basic chiropractic manipulation.
The first office I worked for was a straight chiropractic practice where they didn’t do anything out of the ordinary. Everyone got the same treatment. It was just manipulation. Everyone got muscle stimulation a few times at some point during the course of their treatment plan. Then, some patients got massage in addition. In that office, the solution to every condition was claimed to have been the chiropractic manipulation.
I had additional clinical chiropractic and academic training to earn my degree at Palmer, of course. It was becoming clear to me by then that the ill-defined concept of subluxation—traditional chiropractic's attributed root cause of every movement dysfunction and disease—had become such a fractured, unwieldy, catch-all concept as to be essentially useless as a practical underpinning for improving treatment of sports injuries and pain.
Q. You’ve emphasized the efficiency of your treatment approach—but what about its education and maintenance components? In what way is the TRIFACTIVE Method™ different in terms of the maintenance piece?
There’s a pervasive idea out there in chiropractic practice management that it’s cheaper to keep a current customer than it is to find new ones. When you read into that, it says: just keep ’em coming in steady, and you won’t have to worry about finding new patients as much. That means slow, poor results for the patient equals a longer patient lifespan for the practice. Now in the realm of helping people, it just never felt to me like that was good enough.
If I’m continuing to see a client for the same problem over and over again—how have I helped them? How is it any different than taking an aspirin to deal with pain, or a cortisone shot, if it’s not changing the problem? What we started working toward at TRIFACTIVE® is how quickly can we affect change in the client’s body so that the client doesn’t continue to have the same stressors, the same injuries, the same inflammation and pain, because their body is actually working differently?
All those things have to be essentially erased from a client’s patterns, and then the correct postures, movements, and habits need to be reminded and strengthened. Our approach is not just to relieve immediate pain or rebuild weak muscles, but is really intended to help people change the behaviors that have led them to where they’re at—those aches, pains, and injuries. We want to provide our clients with real solutions, not tie them to us at the hip. With the TRIFACTIVE Method™, the client is the one empowered to maintain his or her health.
Q. What has been the response to the TRIFACTIVE Method™ so far from the larger medical community?
Well, I haven’t presented any papers at conferences yet—we’re working on preparing the data—but I’ve definitely had conversations about my work with respected medical professionals and therapists in the community. For example, just recently I attended a seminar where I was able to have a conversation with the specialist in charge, who was doing the teaching, and bounce some ideas off in relation to the TRIFACTIVE Method™.
I’ve also had lots of conversations with medical doctors around the work that we do at TRIFACTIVE®, the purpose behind the way we do things, and the philosophy behind it. I’ve gotten a lot of really great feedback from them, with the most common reaction being that the ideas make sense. I’ve often gotten the response from MDs of, “Why don’t more chiropractors talk about these issues this way?”
Q. What trends or issues do you predict for the field of clinical physical medicine in the next 5 – 10 years?
I see people becoming smarter consumers. I see them less willing to accept mediocrity. I see them becoming more impatient with physical therapy and the old playbook that’s still being used in most offices. I see people becoming frustrated with misdiagnosis of their injuries. Medicine is spread too thin. There aren’t enough experts in these sorts of sports injuries. Providers are not treating them appropriately because they just don’t know.
Q. TRIFACTIVE® is a growing business, with new locations being planned. What are you seeing in its future and in the future of sports injuries and pain treatment that excites you right now?
I’m excited about helping thousands and thousands of people all across the country with what we do—giving them another option rather than just accepting the slow, remedial pace of what’s currently available. And, because the TRIFACTIVE Method™ can be taught and replicated in the hands of a capable professional, I’m excited that people will be freed from the feeling that they have to be tied to one particular provider in order to stay pain free.