Big news! We at TRIFACTIVE®—formerly known as ProACTIVE—have rebranded and changed our name in response to recent growth and to better reflect our unique treatment approach that fully integrates three vital therapies when treating sports injuries and physical pain. Our 8-year Chicago based business—known for being root cause focused and achieving faster results for our clients while providing a premium customer experience—has grown a devoted following of committed clientele mainly because of our proprietary TRIFACTIVE Method™, to which the rebranding responded.
“This is an exciting time,” says TRIFACTIVE® founder Dr. Jason Jared. “These efforts to build greater brand awareness for the TRIFACTIVE Method™ will help us bring our more effective treatment solution to the attention of more Chicagoans who suffer from painful conditions limiting their activities. We’ve been a bit of a ‘best kept secret’ until now.”
The “TRI” in our new name reflects our three therapy approach. “FACT’” reflects that we are not in the business of giving our clients just a temporary feeling of relief but real, observable, and measurable results. And, “ACTIVE” reflects the mindset of our target client and the standards to which also hold ourselves: active people who take ownership of their health, who seek better solutions, and who strive to perform their best.
The TRIFACTIVE Method™
The foundational therapies used at TRIFACTIVE® are not new. They are proven and accepted. What is unique is the way Dr. Jared has integrated all three—Joint Activation™, Muscle Therapy™, and Therapeutic Exercise—in each treatment session to be mutually supportive and cross-pollenating, so that the body experiences the optimal conditions for healing in the shortest amount of time. Each specialist administrating one of the three therapies follows one cohesive treatment plan for the client and each is in consultation with the other specialists. “With traditional PT or Chiropractic, you would typically be left with no integration between your different care providers—such your physical therapist, your chiropractor, your massage therapist—or left to figure the mix out yourself,” says Dr. Jared. “At TRIFACTIVE®, we handle that for you.”
The protocols for how best to apply the therapies in the case of specific sports injuries and conditions is also unique to the TRIFACTIVE Method™. “Without these, the body does not heal as completely or as fast,” Dr. Jared explained.
The refreshed company brand—development in partnership with Chicago-based branding firm HeLT Consulting and soft launched last year—will officially launch in July 2015 with the release of our new website featuring our new name and logo, and providing enhanced resources, our new app, and a new blog. We will continue to celebrate this new phase of our business with marketing and educational events throughout the summer, culminating in some special news in the fall. Sign up for TRIFACTIVE’s® e-newsletter or following us to keep informed.